ISSN 2288-6168 (Online)
Article Information

Title

Technological and Personal Factors of Determining the Acceptance of Wrist-Worn Smart Devices


Author's

Sun Jin Kim(, Republic of Korea)

Jaehee Cho(jcho76@sogang.ac.kr, Republic of Korea)


Abstract

With much attention being paid to the rapid growth of wrist-worn smart devices, this study aimed to examine the micro-processes that determine an individual’s adoption of smart bands and smartwatches. Primarily relying on the theoretical background of the extended technology acceptance model (TAM II), this study explored relationships between three groups of predictors—social, personal, and device-oriented—and the three main components of the original TAM: perceived usefulness (PU), perceived ease of use (PEOU), and behavioral intention (BI). Results from the path analysis indicated multiple factors played significant roles in increasing the PU, PEOU, and BI of wrist-worn smart devices: subjective norms, social image, self-efficacy, perceived service diversity, and perceived reasonable cost. The main findings from this research contribute to significantly improving the understanding of the main factors leading people to adopt wrist-worn smart devices.


Keywords

wrist-worn smart devices, smart band, smartwatch, technology acceptance model, TAM II


Full Text

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DOI

https://doi.org/10.15206/ajpor.2019.7.3.143


References