ISSN 2288-6168 (Online)
Article Information

Title

Ofer Feldman and Sonja Zmerli (Eds.),The Psychology of Political Communicators: How Politicians, Culture, and the Media Construct and Shape Public Discourse


Author's

Syed Arabi Idid(sarabidid@iium.edu.my, Republic of Korea)


Abstract

Political communication, as a multi-disciplinary field of study, draws contributions from history, psychology, international relations, sociology, marketing, and economics and is researched in marketing, branding, public relations, and public diplomacy. It is involved in studying the media system, public opinion, political parties, and political actors set within the context of the electoral system with the audience seen as consumers and co-producers of messages.


Keywords

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Full Text

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DOI

https://doi.org/10.15206/ajpor.2019.7.3.199


References