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ISSN: 2288-6168
Research Article
August 31, 2024 KST
Parasocial Relationships With Live Streamers: Evidence From South Korea and the United States
Heysung LeeYibing SunHernando Rojas
South Korean and U.S. surveys show live streaming exposure, engagement during a live stream, and perceived homophily of attitudes are positively related to perceptions of parasocial relationships with live streamers.

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