All Articles tagged Pattaya

• Research Article
  February 28, 2025 KST
  Understanding the Perceptions of Asian University Students Toward Thai Tourism Destinations: The Cases of Phuket and Pattaya
  Kanyika ShawNutthapon JitprapaiJantima Kheokao

  A survey of university students from seven Asian countries shows that information exposure significantly affects visitation intentions, both directly and indirectly, with familiarity serving as a critical mediator.

  Abstract