All Articles tagged mining industry

• Research Article
  August 31, 2024 KST
  Building Brand Loyalty and Recommendation Through the Establishment of Brand Communities
  Ulani YunusYuniarti RahayuRA Christanti Taurina

  A survey of members of an online brand community showed a positive attitude about the brand community was positively correlated with brand loyalty and the likelihood of recommending the brand.

  Abstract