All Articles tagged perceived benefits

• Research Article
  May 31, 2023 KST
  Can Brand Affinity Outperform Political Parties’ Rejection When Nominating Celebrity Politicians in a Post-Rebellion Multi-Party Context?
  Maya A. BouNassifAlaaeldin AbassAmal El Kurdi

  The relationships between brand affinity for political parties, attitudes about celebrity politicians, and voting intention in the context of Lebanon are analyzed based on survey results.

  Abstract