All Articles tagged software

• Research Article
  August 31, 2024 KST
  Building Brand Loyalty and Recommendation Through the Establishment of Brand Communities
  Ulani YunusYuniarti RahayuRA Christanti Taurina

  A survey of members of an online brand community showed a positive attitude about the brand community was positively correlated with brand loyalty and the likelihood of recommending the brand.

  Abstract
• Editor's Note
  February 28, 2023 KST
  AI and AJPOR
  John Kennedy

  Our editor-in-chief asked ChatGPT about the appropriate use of this software in academic papers and reflects of how it could be a useful tool in certain circumstances.

  Abstract