Metrics Understanding the Perceptions of Asian University Students Toward Thai Tourism Destinations: The Cases of Phuket and Pattaya
Understanding the Perceptions of Asian University Students Toward Thai Tourism Destinations: The Cases of Phuket and Pattaya
perceived familiarityintention to visitPhuketPattayatourism marketingpath analysisAsian studentsdestination imagetravel behaviortourism campaignsinformation exposure
• https://doi.org/10.15206/ajpor.2025.13.1.122 Pageviews and PDF downloads
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