Purchase Intention of Green Products Following an Environmentally Friendly Marketing Campaign: Results of a Survey of Instagram Followers of InnisfreeIndonesia | Published in Asian Journal for Public Opinion Research

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Purchase Intention of Green Products Following an Environmentally Friendly Marketing Campaign: Results of a Survey of Instagram Followers of InnisfreeIndonesia

Wayan Weda Asmara Dewi, Fitria Avicenna, Maria Magdalena Meideline,

indonesiainnisfreeinstagrampurchase intentiongreen marketingindustry 5.0

• https://doi.org/10.15206/ajpor.2020.8.2.160

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